In recent years, we have witnessed a progressive evolution of media entertainment.
Some years ago, we had to wait a week to see the episode of our favorite series; now we insist on our right to look at the whole series of stranger things in one sitting. In addition to "everything immediately", customers expectations about the nature of content .have also changed. The advertisements bother us, and if possible we skip them just to go on watching our favorite series.
Today, Netflix is a global streaming giant, with over 103 million users worldwide. The success of the Californian company is based on a platform with a simple and intuitive interface, but above all on an effective recommendation engine that provides suggestions on the most viewed titles, the recently added ones, things to review and a whole series of proposals. customized. Equally well known is Spotify, the digital music platform that allows you to access millions of songs, create your own playlist and share it with others. And it is precisely on the Netflix-Spotify model that the new frontier of digitized business training is based, today no longer just a trend, but an offer of the immediate future. Netfix and Spotify provide many ideas for innovating online training programs that if companies may appear new, they are already familiar to users.
To accommodate the ideas that come from the consumer world and to encourage changes in the world of education, some precautions are necessary. So where do you start?
Here are some practical tips that could help you implement a "netflix oriented" training!
- Leave the glossy in favor of the goPro!
Imagine the difference between sending a power point course on sales techniques via email and sharing a video interview shot in a bar, where the protagonist is a sales manager who tells how he closed a contract with an important customer. Which content do you think is most successful? When we talk about the value of the content, the production of value is almost every time overcome by the relevance, punctuality and authenticity. There is a reason why Digiday UK introduced the TLDR (too long - didn’t read) button; people have an ever lower tolerance for content that is too long or worse, irrelevant. So, create relevant content, made by real people and full of authentic testimonies.
- Skip the programs and go on with your TV marathon!
How come 5.74 million Netflix subscribers watch 1 billion hours of entertainment per month? The answer is simple: the time of waiting is over, people prefer to indulge their thirst for curiosity, choosing from an infinite number of titles and proposals. So they go on episode after episode, until they finish the whole series in one night. The times are ripe to abandon the scheduled training, according to specific times and places. Give users the opportunity to watch the educational material when and how they want, just like in the "binge" of TV series on Netflix. It is necessary to respect the different learning speeds and reduce the use of power points as much as possible, providing content that can be consulted anytime, anywhere and on any device.
- Pause webinars and review content indefinitely
Are you thinking of webinars as the only resource for planning online training? Don't let your students remain passive spectators of an interesting lesson on sales techniques while the trainer speaks for hours on end. Make them protagonists of your training and keep your attention high with real-time interventions, comments, feedback and continuous evaluations.
Medium, a well-known online content platform, recently added a function within the body of the text, called highlight (underlined). Readers share the lines of content they value most and publishers get an immediate view of the content that has been most successful. Imagine this element of interaction lowered into the training reality: the trainers are the editors, and after all, the editors love feedback. Trainers who make technology their best ally, providing relevant content in the right format, will increase the value of their training efforts, generating great impacts for the business: faster growth, higher productivity, while increasing satisfaction and loyalty of employees. The real impact on the business can only occur when employees (and customers) watch, store and share the content being trained.
To make all this come true, make sure that the next training is less like the TV commercial you have just skiped but more similar to that tv serial that you wouldn't miss.